HSA

http://management.fortune.cnn.com/2011/05/16/general-mills-global-sweet-spot/

Ice cream is a food category worth $74 billion annually worldwide. It's highly fragmented. But Häagen-Dazs stands out at the premium end. "It's highly differentiated, beautifully positioned across markets -- and with lots of growth opportunities," says the 57-year-old Powell, who's worked at General Mills three decades and made his name as a top executive abroad. (He met his future wife in college when he ran Harvard Student Agencies, which puts out the venerable Let's Go travel guides; she went Europe.) "We can do green tea in Asia, we can do different versions of flavors in Europe -- Häagen-Dazs works everywhere."